John

Is your site ranking for the services and products your business provides on Google? Do you refer everyone to your domain name in order to find it on Google? Well, if that’s the case, then with the help of SEO also known as search engine optimization you can do so. However, if your business doesn’t have a professional online marketing team, then it can be a challenge for you to rank on the search engines. Even if you have a couple of SEO professionals in your company, they might take years in building a few thousands of backlinks. Some products and services have tough competition on search engines, and it requires your site to have at least tons of backlinks in order to rank on the first page.  Doing that much work for a small business can be almost impossible, but if you can invest in enterprise SEO, then it opens a new path to your victory. Let’s learn how it can benefit your business and its brand awareness.  What Does Enterprise SEO Mean? Enterprise SEO is a...

When a business possesses a remarkable professional website that delivers a striking message can result in tons of leads and enhanced sales. Most customers are finding their way to products and services through online websites, and if your websites are not SEO -friendly, then you are missing 70% of your customers. Still, you have time to create a powerful website that ranks higher and has content powerful enough to nurture your clients. That kind of powerful website requires top-notch quality content that is also SEO-friendly. When you work on creating SEO-friendly content, the chances for your website to rank higher on Google increases even if it is not old. Your website design and user interface matters, but solely focusing on web design is like you are styling your house only from outside.  Investing more time and assets for creating SEO-friendly content is the best thing you can do for developing online business sources. Google loves fresh and innovative content that...

If you are an experienced marketer, then you might know what Google’s Search Quality Raters Guidelines are. It is a document that carries hundreds of new announcements for each year so that SEO executives and specialists can evolve as per Google’s new updates and SEO rules. They provide a plethora of new guidelines every year, so it is important to keep them in our minds while initiating a new SEO strategy for your next projects. By implementing the guidelines on your SEO strategies and projects, an online marketer can easily favor his site on Google Search Result Page. In this article, we will explain: What are the main and most important messages in Google’s Search Quality Raters Guidelines for this year? We will also learn how it can affect search and what you should do to ensure top-notch level SEO practices in 2020. Search Quality Raters Guidelines: What is it? Google’s Search Quality Raters Guidelines are a kind of documents that are provided to specific ...

Due to the notable imbalance in the economy in recent weeks, many companies and businesses temporarily closed their PPC marketing agencies and taking charge of their PPC ads. Now, no matter you have managed PPC campaigns in the past or not, things are now different than what was it used to be a year ago. In this article, we are going to discuss what you should do and what you should not do while taking charge of your whole PPC campaigns. Let’s begin! 1. Get Lean Try to make your accounts more straightforward and simpler as much as possible. Here is a way to make it simpler and more focused: Check Ad Schedules First of all, check when your audience is online and when most of your audience remains offline or inactive. When you get an idea about it, you will be able to schedule your ads when most of your audience is likely to be online. For instance, you might want to turn off your ads when nobody of your target users is likely offline, such as on weekends, as they will be...

Content Marketing is a much broader field than you may think and it can significantly leverage your email marketing campaigns. The primary intention behind content marketing is to distribute relevant to interested people and turn them into customers. Email subscriptions and newsletters are the best ways to share your content regularly with your audience and consumers.   That is the only reason why most blogs and websites always prompt their visitors to subscribe to their emails. In this article, we will discuss how your content strategy can help you earn more email subscribers.   A Case Study Might Help Suppose if you are an employee in a company and you are exhausted after working years under your employer. Now you can clearly see that you are not able to grow and feel independent while working just like that. You wish to start your own small business, but you are afraid about whether you will be able to set up enough audience for it. Even though you a...

Do you love some movies so hard that you can watch them again and again without getting annoyed or bored? Most people love to see things over and over again, which they liked, be it their favorite TV series or movies. This happens because some pieces of content are impressive and designed so well that people love to watch them often.  But, you might think about why we are talking about this all here? We did so to explain how content can sometimes be so effective that it can be reused over time. You can learn a very important lesson from, and that is recycling your content and including it in your online marketing strategy. You spent hours and thousands of dollars in creating a solid piece of content for your marketing platforms, but are you really making the most use of it? Just posting your content once on a single platform doesn’t worth the time, efforts, and money you invest in creating it. According to a survey, most online marketers use their content only for once, a...