4 Key Questions to Ask for Successful Content Expansion
The success of your content expansion strategy is not gauged by your constant efforts to produce whatever is trending in the market. Instead, it calls for a comprehensive analysis of the needs and interests of your target audience. This content writing expansion process has generated an overwhelming obsession with “fresh content” for search marketers today. People are entirely convinced that creating fresh content is the only way to help websites thrive on the web. But in an already fast-paced environment, the drawbacks of these waves include many marketers hurriedly producing content without really grasping its primary goal. A couple of years ago, when this blogging craze first hit the market, people started building site blogs merely because it looked like that’s what everybody else was doing at that time. However, this approach also comes into play with other trends in new content genres like infographics. Back then, when infographics were all the rage, people star...