Takeaways From Google’s Guide: How to Boost Offline Sales for Local Businesses
The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales. It perfectly reminds us that Google is a lot more than just the ten blue links on a SERP. The latest search trends and research by Google demonstrate how local businesses can make more money. Comprehending all the ways people are trying to discover businesses will help generate more sales. Google shared that different kinds of searches are increasing exponentially for local retail. These three types of searches are particularly displaying dramatic growth: The first type includes searches for local businesses The second type comprises searches for local businesses that have something specific in stock The third type includes searches related to restaurants According to Google’s guide, searches for “local + business(es)” have increased by more than 80% YOY, which includes searches such as “local businesses near me” and “support local businesses.” In a...