What is Niche Marketing? How to Find a Niche Market?
Being in an industry that is brimming with businesses and competitors can make it difficult for your brand to stand out. However, it is not totally impossible. Your business can achieve considerable recognition, even in a crowded market with niche marketing. What is Niche Marketing? Niche Marketing refers to a unique advertising strategy focusing on a particular section of the market. With niche marketing, businesses can promote their products or services to a distinct and small group of audience. Instead of marketing your products/services to everyone who can benefit from your offerings, this strategy targets a particular group or a niche market or a population of potential consumers who will benefit the most from it. A niche market can be differentiated from others because of their: Geographic segmentation Demographic segmentation (age, income, education, gender, etc.) Psychographic segmentation (interests, activity, habits, value, attitude, etc.) Behavior Occasion W...