John

  Instagram is one of the most popular social media platforms that people today love to spend time on. However, if you have been keeping up with it recently, you must have noticed it has introduced many changes over a relatively short period. But the latest update has turned out to be a disaster (we guess it is safe to say so considering the outrage among users) as it hints that the platform is shifting its focus towards the “Reels” feature, which has disappointed its loyal users.  If you have logged in to your Instagram account over the last few days, you must have observed a teeny-tiny but significant change in the user interface.  Well, if you remember, a few months ago, Instagram replaced the “Explore” button with “Reels” and shifted the former at the top of the screen beside the direct message icon. This change caused quite a discomfort as users would habitually click on the button that earlier opened their explore feed only to find reels videos there.  A simila...

After the recent TikTok ban in India, Instagram has introduced its short-video feature ”Reels” in India. Users can now create short videos on Instagram, use creative filters, and add music while sharing it with everyone and not just their own followers. This feature Reels is identical to TikTok. It lets users create 15-second long videos with famous songs, trends, and challenges. Vishal Shah, VP of Product, Facebook said that the idea of this feature clicked when they realized that 45% of the total videos on the app are 15 seconds or less, and Instagram stories are not the only place where users want to share the videos. Moreover, Instagrammers wish for their videos to stick around for long and be able to reach audiences beyond their followers. This new feature will allow people to shoot short videos and add filters and songs from Instagram’s inventory and share them beyond the app. People will now be able to share Reels in feed with their followers as well as in the ”Explore” se...

TikTok is the most trending social media channel these days, and it is getting immensely popular among teenagers and youngsters. While choosing the best social media marketing channel, you may consider how much traffic it has, what kind of audience is there, and what kind of marketing strategies can be used. In this article, you are about to learn how TikTok can be a business source for you. And how it can help you boost your brand awareness, online presence, conversion rate, customer engagement, and more.   But, before diving into in-depth TikTok Marketing methods, let’s learn a bit more about the TikTok itself. The Rise of TikTok It is a phone video app similar to the Vine mobile app, developed by the  ByteDance , a startup company based in  Beijing ,  China . The app was launched way back in  2016 , and it presently has more than  500  million active users around the globe. It is one of the most used social apps in  India , ...