John

Whether buyers or sellers, reviews matter a big deal for both. That stands true even more so with the holiday season approaching. Shoppers will now be turning to online reviews to make more informed purchase decisions regarding which clothes, electronic items, home furniture, or toys they should buy and from which brands.  But with the new rising online problem, many buyers are likely going to come across bogus and invalid reviews unknowingly. Fake Reviews are becoming an increasing problem in the digital world, and they literally exist across all notable platforms, so now it’s really just the question of their extent.  This blog addresses this emerging problem, what it puts at stake, different types of fake reviews, how you can identify and get them removed from your profile. Let’s dive in! THE EXTENT OF THE PROBLEM Popular review sites, including Google, Amazon, Yelp, and Facebook, implement different methods for  content  moderation and review fraud. Among all the...

A vast portion of product purchases is being made online today, and thanks to this pandemic for boosting this number. The number of people using the internet is increasing continuously, and at the same time, tech companies are progressively developing more new ways to merge the digital world into shopping. Thus, it is quite logical that we only expect online retail to grow exponentially in the coming times. Now reasonably, a lot of consumer purchasing decisions, too, are made online nowadays, and well where are the majority of people spending their most online time? – Social media! As per reports, more than half of the social media users use social media platforms to research products and services. The majority of them are most likely to make a purchase based on social media referrals. In fact, if you too use social media platforms on a regular basis, then there is a very good chance that you have bought a product or service at least once because of something you saw on your feed, whet...