John

  Who are nano-influencers? Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche. These are everyday people like neighbors, friends, and your cousin who is into watches. You may be a nano-influencer if you have 1000 influencers and a point of view with which people like.  Today brands are collaborating with these nano-influencers to market their brand.  You must be wondering why a brand would want to include nano-influencers in their marketing campaign when they don’t have massive followership like celebrities? Reasons why brands collaborate with nano-influencers: Trust and Engagement: Nano-influencers do not have a good reach, but they compensate for that with the trust, intimacy and engagement that they have built with their followers. To better understand and look at it this way, people tend to take advice to make purchase decisions. In such a scenario, if you get a product recommendation from someone you trust...

Influencer marketing does the groundwork for brands to establish connections, build social proof, and play up their value proposition through strategic collaborations with skilled influencers within their industry. However, in order to make their influencer marketing successful, brands need to align their strategies, resources, and priorities. One might get the idea that it’s all about finding some famous personalities on social media, making a partnership proposal, sending them your products, and then simply seeing the sales flood in. Honestly, influencer marketing is nothing like that; it’s not how it works! In this blog, we will discuss the ten elements that will help you make sure that your influencer marketing strategy and campaigns are unfailing so that you can bag the ROI that your business is expecting from your collaborations. Have Clear KPIs (Key Performance Indicators) If you are thinking about running marketing campaigns, you will most likely have marketing goals set for yo...

Planning to launch a new product? But the fear of failure is holding you back, making you delay your launch further? Or, well, maybe you are so distracted by the little details that you are unable to focus on the more significant or more important aspects of your new product launch. No doubt, a new product launch can make you nervous as the big dark cloud of challenges that can hurt your product launch surrounds you. But that doesn’t mean you can’t do anything about it. Procrastinating your product launch will do no good. The challenges you have to face now, you’ll be facing them later too. Launching a new product is definitely challenging, and only two in ten new products manage to survive in the market for more than a year. Due to these reduced success rates, companies often end up suffering huge losses. Considering all the expenses incurred in introducing a new product in the market, businesses must formulate abilities that will enable them to market their new product successf...

If you have been researching influencer marketing, you must have come across some clashing facts with advice regarding how it is essential for businesses to use influencers or how it is unnecessary for growth. Planning your influencer marketing strategies as a brand has become way too difficult now. But we are here with a perfect blog to help you understand whether your brand needs influencer marketing or not, and if yes, then how to develop your strategy. What Is Influencer Marketing? Influencers are individuals who have built a strong base of dedicated followers on social media, and they are regarded as experts in their niche. So, typically influencer marketing is a kind of social media marketing that involves recommendations and product mentions from such influencers. This type of marketing works because of the enormous trust influencers have developed with their dedicated followers, and endorsements from them act like social proof to your brand’s prospects. IMPORTANCE O...