John

The best thing about copywriting is it is as much a science as an art. Great copywriters realize this, and that’s what distinguishes them from the average copywriters. You don’t have to be some word warlock to create a persuasive ad copy. All you need to do is discover how to tap into your target customers’ internal motivating factors and entice them to respond to your ad. It is essential to put the artist within you to sleep and employ a more logical and scientific method to get into the persona of your prospective customers. Once you grasp the psychology of your consumers and their mental triggers, persuading them to engage with you becomes more effortless. Copywriters and marketers who know these mental triggers can activate them to influence a prospect without them even knowing. The Process to Adopt Psychology-Based Copy in Your Marketing Research – Start by researching your target audience first. Try to know as much as you can. When you do this, the majority portion of your copy w...