John

  Launching a fresh new ad campaign is thrilling as it could involve trying out a new strategy, platform, or even market! That being said, new campaigns are costly too. They can be volatile as they get over the learning phases. At times, account managers will invest copiously in the initial periods to dodge the learning phases, which means the return on ad spend (ROAS) will be lesser. Suppose you want to launch a B2B Google Ads campaign that appears globally. It is highly advisable that you begin with limited locations. Start with a single market to test your ads and keywords and prove your ROAS, strategies, etc. And then, later on, you can expand to additional locations. Typically, all ad campaigns need anywhere between 2 to 4 weeks at the minimum to get ramped up. At that point, you can then evaluate if you’ve got a winning strategy to implement in other markets. In this blog, we will discuss everything you need to know to launch national/international Google Ads campaigns in the...

  At the beginning of March 2021, the search giant Google discarded heaps of featured snippets, and then, later on, they came back. In a recent Google Search Central office-hours hangout, Google’s John Mueller explained the reasons featured snippets visibility changes. FEATURED SNIPPETS VOLATILITY IN SEARCH At the start of March 2021, featured snippets seemed to vanish from Google search results. Some people called it historic lows. However, Google has not provided much information on this until recently. In a recent Google Search Central office-hours hangout, John Mueller, Senior Webmaster Trends Analyst at Google, explained why featured snippets are not always stable on the search engine results pages. WAS FEATURED SNIPPETS VOLATILITY INTENTIONAL? A person asked Mueller if this removal of the featured snippets was deliberate or if it was due to some other reason. Typically such changes are gradual and not so apparently histrionic. The individual said that they were wondering if G...

  Being an  SEO  professional, if there is one word that you must have heard or used frequently, it is ‘keywords.’ Ultimately, if you know what users are searching for online, you can produce content around it to drive them to your website. A potent way to spot valuable keywords is by using Google Trends, one of the most prominent real-time data sets worldwide. This powerful tool can help you gain insights into what users are interested in or searching for online at the moment. Reportedly, the world’s largest search engine, Google, handles more than 3 billion searches every day. Taking that figure into account, you just can’t neglect this useful tool. Google Trends lets you analyze minute by minute, real-time data behind the billions of searches occurring on Google monthly. Users can go in-depth about the topics they are interested in and get an idea about how their  content writing  will perform. By now, you must have realized how beneficial this tool can be fo...