John

A context is only the cause of encouraging a customer to take positive actions towards your brand and business. Many people say that content is the king of online marketing, but now context is even more important. When did you hear a customer say: “I want more branded content”? Most likely never. Your content does not really create customer engagement; instead, it helps them to accomplish their goal. Say you have written an article about an issue that your customers were facing, but once your visitor gets the solution, they will escape immediately. It happens more often than not. On the other hand, the context of the article can motivate them to take action for your products or services. That means its is your context that drove the engagement and even sales, not the content. Context Marketing is an innovative way of marketing where a brand develops an experience for encouraging a user to fulfill a particular requirement or current needs of the customer. In other words, i...

Nowadays, social media presence is not an option for brands rather it is now a benchmark for you. Regardless of whether you are a local grocery store or MNC like  Puma  or  Samsung , social media can be a life savior for your business. In case you got no presence on social media, you are hiding from 50 % of your customers. It assists you to grab a large target audience, enhance brand awareness as well as skyrockets your leads. According to the current reports, more than  2.96   billion  people use social media globally, and it is not passing anywhere in the future. If you are already using social media for marketing purposes, then you are actually doing well, but rubbing the old marketing methods can be a pitfall for you on social media. Social media is a rapidly changing platform where every time policies, rules, features, and other things are kept on changing. So you have to keep yourself updated with the new trends and strategies. Here you about to...

It doesn’t matter whether you are running a solo project or handling a marketing campaign for your clients; there are some challenges which you can’t ignore and will undoubtedly face in the course of your SEO career. Such problems may include malfunctioning websites, uncooperative clients, non-responding SEO clients or other logistical dilemmas and internal issues. These problems have nothing to do with your diligence, proactiveness, or how organized you are in handling the campaigns. However, there is nothing to be worried about such issues as most of these can be resolved conveniently. SOURCE:  11 Top SEO Challenges You Will Face in Your Career & How to Solve Them ,  Tireless IT Services Here is the way to resolve 11 such issues which could arise any time in your SEO career :- Managing the expectations of clients It is not difficult to manage the expectations of your clients if you restrain from setting false hope and false promises to your clients. Many ...