John

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries. Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular. In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content better. Nevertheless, this search algorithm update onl...

  At the beginning of March 2021, the search giant Google discarded heaps of featured snippets, and then, later on, they came back. In a recent Google Search Central office-hours hangout, Google’s John Mueller explained the reasons featured snippets visibility changes. FEATURED SNIPPETS VOLATILITY IN SEARCH At the start of March 2021, featured snippets seemed to vanish from Google search results. Some people called it historic lows. However, Google has not provided much information on this until recently. In a recent Google Search Central office-hours hangout, John Mueller, Senior Webmaster Trends Analyst at Google, explained why featured snippets are not always stable on the search engine results pages. WAS FEATURED SNIPPETS VOLATILITY INTENTIONAL? A person asked Mueller if this removal of the featured snippets was deliberate or if it was due to some other reason. Typically such changes are gradual and not so apparently histrionic. The individual said that they were wondering if G...

  In the recent Google Search Central SEO hangout recorded on 19th February 2021, Google’s John Mueller has answered some questions about best  SEO  practices for news sites, especially since it relates to uploading short articles. According to Mueller, news websites need not worry too much about the length of their articles as sometimes short content is better for a given search query. During the latest Google Search Central SEO hangout, Mueller answered a question put forward by an SEO practitioner who manages a news website. She wanted to know the risks of having shorter articles regarded as thin content. Further adding to her statement, she said that she is even thinking about noindex-ing the shorter articles, which can be as short as a paragraph in length, in case this will help her website in search rankings. Now, these concerns are valid since Google is known to devaluate thin content. Moreover, Google’s Panda update is designed to minimize the prevalence of low-qu...

  Microsoft Bing is rolling out its large-scale multilingual spelling correction models, jointly known as Speller100, globally with high accuracy and memory in 100+ languages. According to Bing, around 15% of all search queries performed by users have spelling errors, which can trigger wrong answers and substandard search results. In order to tackle this particular problem, Bing has built Speller100, which as per the company itself, is “the most comprehensive spelling correction system ever made.” After performing A/B testing, the company saw these results: The number of SERPs with no results decreased by about 30%. The number of times people had to reframe their search queries manually reduced by 5%. The number of times people clicked on Bing’s spelling suggestion rose from single digits to 67%. The number of times people clicked on anything on the page increased from single digits to 70%. Wondering how Bing achieved this? Continue reading to find out more about Speller100. REFINI...

  John Mueller, the Senior Webmaster Trends Analyst at Google, said that the search engine giant might roll out Web Stories to SERPs in additional regions if more websites begin posting them. In a recent live stream on Google Search Central, John Mueller reveals that this applies to all search features. During the live stream, a website owner asked Mueller if there is any information about Web Stories being rolled out to the SERPs in more countries. Currently, Web Stories are available in the SERPs in India, Brazil, and the United States. The website owner here wants to lay the groundwork for when Google Web Stories will be supported in search results in their country. With John Mueller’s response to this question, what we discovered is website owners can themselves impact the search engine’s decision to launch search features (Google Web Stories in this case) in additional regions. They can do so by preparing ahead of time. Let’s discuss this in detail now. WEBSITE OWNERS CAN INFL...

SEO always manages to create lots of confusion, and that is the one thing that we can say about SEO with absolute surety. For instance, it looks like a lot of people formed their image of  SEO  about a decade ago, and they haven’t bothered changing it ever since with the advancements. Even the SEO pros with years of experience seem to have no idea about the modern-day best SEO practices. Now before moving forward, let’s first answer the question that the blog heading has put forth – is SEO copywriting still important? Yes, it absolutely is. Let’s see why. Search Continues to Be the Only Game in Town Choose any survey you like, and you’ll see that search continues to be one of the top activities on the web and has been for over the last ten years. Moreover, studies show that after email, the search is the second most common activity on the internet, and this has been the case for generations. Internet users make hundreds of thousands of unique searches every month, and unlike t...

Most businesses know, or at least believe they know, that they require SEO for their digital properties and assets, and all the benefits they will gain because of the SEO practices put into action. Indeed, SEO will boost a site’s overall visibility and searchability but do you know all the other value if offers that make it so crucial? In this blog, we will discuss twelve reasons why companies need  SEO  positively to elevate their business to the next level regardless of which industry they operate in or their size. Organic Search – The Primary Source of a Website’s Traffic Organic search constitutes a vast part of the website performance of most companies. It is also a crucial element of the buyer funnel and encouraging the prospects to engage or complete a conversion. Being in the marketing industry, we are all aware that Google owns a notably massive section of the search market compared to the other competitor search engines. Although, this in no way implies that other se...