John

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries. Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results. This update targets product reviews in particular. In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes. The company knows that users value product reviews that share well-researched, in-depth content instead of thin content that simply puts forward a summary of a set of products. That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content better. Nevertheless, this search algorithm update onl...

Suppose you recently moved to a new place XYZ and you decide to order pasta for dinner. You go to Google browser and search for “best pasta in XYZ.” On the search results page, you see numerous restaurants and cafes representing the best pasta in XYZ. So now, how do you pick one? You go through their reviews and ratings. According to research from Think With Google, around 88% of customers trust online reviews just as much as they trust a personal recommendation. But that’s not all; you will probably also take the convenience factor into account. You’ll think of a lot of things like is the restaurant open till late or not? What is their exact location? What are their hours of operation? After considering all of these, you finally pick one place to get your pasta delivered and call the contact number listed to place your order. In the middle of your search for the best pasta in XYZ place, you were most probably checking out what marketing professionals call GMB listings. Google My Busin...

  Have you ever heard the term “Pogo-Sticking” before? Maybe read it in some marketing or SEO article? Well, if yes, then the chances are that you have tried to look it up and discovered that, in reality, it is not as fun as it sounds. However, if you are still not aware of what it is about, continue reading to find out.  The term “pogo-sticking” in  SEO  was coined by Google itself. This term describes what happens when a visitor lands on your website from a SERP and then returns to the search engine results page, exiting your site. And from there, they click on the next search result and visit another website. Now, this right here is the worst possible case in SEO, and we just can’t exaggerate it. Forget about high bounce rates, low times on-page, or any other metrics that you have been told to be concerned about for SEO – this is worse than all of these.  Wondering why is that so? The reason behind this is quite straightforward. This serves as a signal to the...

Whether buyers or sellers, reviews matter a big deal for both. That stands true even more so with the holiday season approaching. Shoppers will now be turning to online reviews to make more informed purchase decisions regarding which clothes, electronic items, home furniture, or toys they should buy and from which brands.  But with the new rising online problem, many buyers are likely going to come across bogus and invalid reviews unknowingly. Fake Reviews are becoming an increasing problem in the digital world, and they literally exist across all notable platforms, so now it’s really just the question of their extent.  This blog addresses this emerging problem, what it puts at stake, different types of fake reviews, how you can identify and get them removed from your profile. Let’s dive in! THE EXTENT OF THE PROBLEM Popular review sites, including Google, Amazon, Yelp, and Facebook, implement different methods for  content  moderation and review fraud. Among all the...

In the business world, only two types of customers exist – the ones who had a positive experience with your company and will happily recommend it to other people and the ones who had a negative experience with your brand and are unsatisfied with it. While the former might be happy to give their recommendations in the form of a good review online, the latter will most probably vent their anger by giving you a bad review. Reviews play an indispensable part in making your business successful. A vast majority of customers trust online reviews just as much as they would trust a family member’s or friend’s recommendation. In this blog, we will discuss how you can get more reviews from those happy customers and deal with the reviews coming from those disappointed customers. There are so many popular review sites – Google, Yelp, Facebook, Amazon, and so on; it’s a never-ending list. But why is it essential to get reviews on multiple online platforms instead of focusing on just one? Because you...