John

Search Engine Optimization involves some very complex concepts, relies on the 200+ ranking factors of Google, and needs you to put in constant efforts. This is why the SEO world is not exactly a piece of cake. Of course, this might make  SEO  sound not very tempting and which also explains why the majority of the organizations have no idea about the steps they should take to increase their ranking positions in the search results. Due to this complexity, most companies end up more likely than not giving up on SEO, which is a significant part of  digital marketing  today. If you are also one of them, this blog will make you reconsider. There are three main pillars of SEO, which shape its foundation. Now all the SEO tasks fall under these pillars, and if you put in some time to comprehend them, you will realize that optimizing your digital presence does not have to be necessarily tricky. Pillar #1 Link Building, Referring Domains, and Digital PR Link Building ...

When it comes to Image SEO, the first thing that pops up in our mind is optimizing the alt texts, but it goes far beyond that. Image Optimization is one of the most neglected aspects of SEO, but it does not have to remain like that. The problem is no one talks about it in detail, but we must remember that image search has the potential to drive massive traffic to your website. In this guide, we will discuss the ways to optimize your images to rank higher on image search results. Importance Of Images Images play a significant role in giving context to your content. Using appropriate images can help the readers understand and engage better with your content and also break large text blocks. As Google is moving towards visual search, we are increasingly noticing images occupy prime positions in the SERPs, often above the typical organic results. However, one thing that you must not forget is to choose the images carefully. All of us have become kind of used to seeing the same ...

Making your content easily accessible and identifying content gaps are two of the toughest challenges in  SEO . Besides that, the under-optimized user experience design (UX) can also restrict the user’s journey by making barriers to conversions. Fortunately, we can utilize the internal site search to disclose these gaps and help in making the most out of the existing website traffic. Here are eight excellent tips for internal site search optimization that you can take advantage of: Add it in your optimization routine Once you are through with the internal site search basics, it’s time to add it to your optimization routine. Metrics like search refinements, exit rates, and ”zero-result” search queries are essential to add an additional coat of information audits as well as your reports. This will enable you to make more recommendations based on data. Understanding user behavior using Google Analytics segment Google Analytics segment is very useful when you want to filt...