John

Go back in time and recall this morning – do you remember that ad banner embellishing the news website you saw while you were headed to work? Or do you recall which brand’s commercial aired while you were tuned in to a radio? Or which company’s ad played while you were waiting for your video to load? It is highly likely that you will struggle to identify the advertiser.  Even the marketing professionals barely give any heed to these messages, so how can we expect an average fella to do so? That’s where something changed – storytelling found its way in  digital marketing  and turned the world upside down.  Gone are the days when digital marketing was all about focusing on peppering the audience with the same message time and time again until their catchphrases were drilled into their heads. Instead, marketers are now striving to offer exceptional customer experience, getting the audience to search for them, looking forward to seeing their recent creations. The Basics ...

Feeling curious about what your audience thinks of your brand? Want to know about it? Online Reputation Management is all about it! The invention of the internet has allowed people to access any kind of info anytime from anywhere and about anything. People spend most of their time surfing on the internet, sharing their thoughts and opinions on any subject. On the bigger picture, every business, regardless of their size, needs to maintain a positive brand reputation online. A positive online reputation is more likely to persuade your customers to make a purchase with you, whereas a damaged reputation will more likely than not turn them away. Online Reputation Management will ensure that your brand stays in the good light, and your audience recognizes your brand in a good way. If a brand has a bad reputation, it is best if they hire an agency for reputation management or do it in-house with a strategy to suppress or completely remove the harmful content or reviews. In this blog...

Were you aware of the fact that 65% of total high-intent searches leads to someone clicking a PPC ad? PPC Ads are one of the most effective ways of driving traffic and potential leads to your website. However, by carrying out a PPC Analysis, you can understand your campaign better and boost your PPC to achieve a better outcome. Here is the guide to analyzing your PPC Ads Performance. Review your account structure To analyze your PPC Ads performance, the first thing you should do is to review your account structure. When reviewing it, you should see – Total campaigns See how your ad groups are separated Bidding technique Campaign settings Budget These factors mentioned above impact your PPC campaign. So check them to see if they are working right for your campaign. You can also spot the improvements you can make to your campaign by analyzing, expanding and testing your website. Analyze your audience The audience is the most crucial part of your campaign; th...

It is human nature to trust and prefer some knowledge you heard from your loved one or friend over any advertisers or brand. It is noticeable that approx 92 % of customers will trust a suggestion from family members or friends over any online or traditional marketing.   This means if you are able to make people recommend your brand through their loved ones, then it will be more effective than any regular marketing strategy. This means your existing and familiar customers are the key to the growth of your business. Experienced ones often say that  one happy customer brings another 100 interested consumers  to you.    In the present day, where most of the marketers are investing more in a fresh advertising audience, you can get surprising results by using your familiar audience or existing customers. In this article, we are going to learn how to get the most out of your current customers. Word of Mouth Advertising: What is it? Word of mouth mark...