John

  Have you come across dubious pop-up ads and notifications while browsing websites? How many times has that happened? Plenty, we guess. Back when businesses had just started out with online marketing, frauds and flashy emails became quite common. Internet users would be continuously flooded with exasperating and aggressive ads that didn’t make any sense at all. And do you know what the worst part about all this was? These apparently senseless and infuriating ads actually worked! Users would click on these dubious pop-ups expecting to win a free iPhone, millions of dollars, and so on. But today, things have changed entirely. People have become smarter than ever. Even though users are still flooded with such in-your-face ads, they are no longer naive enough to even think for a moment that somebody wants to give them a million dollars or the latest iPhone out of the blue. Why? Well, to begin with, gone are the days when aggressive ads, shallow marketing, and poor web design were a th...

  Website optimization for more traffic, profit, and conversions is a crucial part of SEO. Today, success means to go beyond just having a sleek and tidy website design, which in fact can be an obstruction with regard to the way search engines see and crawl your site. Standard flat website structure is always a popular choice. However, a webmaster trends analyst at Google, John Mueller, hinted that having a hierarchical website structure could indicate better to Google – the meaning of each page on your website and how all of them are related and connected. Given the differences in the principles of website design and structure, the opinions of a web designer and  SEO  professional can wildly differ. Your final goal should be to strike a balance between a visually aesthetic site for visitors and a structure built for search engine visibility. When it comes to SEO, having a well-organized site structure is incredibly necessary.  If you don’t develop something that mak...

Oftentimes, website owners give more thought on the aesthetics of their site than how visitors will navigate it. But no matter how appealing a website is, if the users are unable to find what they are looking for, it is useless. Understanding how people find, interact, and make transactions on your website will enable you to design a more user-friendly site, remove unnecessary or confusing CTAs, and eventually boost conversions. Understanding user intent is the first key to designing a successful website. What Is User Intent? User Intent refers to what the user is looking for when conducting the search query. Usually, people confuse it with just keywords and search queries, and although user intent does take them into consideration, it goes beyond that. For successful user experience, you need to broaden its definition. When you start thinking of user intent as the user’s goal of visiting your site, you will be able to go beyond just thinking about  SEO  and getting more custo...