John

  Pinterest’s Global Director of Creator Marketing, Colleen Stauffer, said that the content on Pinterest is about the people and what they want in their life. Further adding to her statement, Stauffer explained that the platform really tried to harness planning that turned into way more short-term amid the pandemic last year. They wanted to fit users in their current lives and the way they planned in the hour. This ever-lasting pandemic not only changed our lives out in the physical world but also transformed our digital lives altogether. It shifted the demands people placed on familiar tools. Marketers must pay attention to these changes on  social media  platforms. The trends cut deep into the human experience for creators of these communities. Long before the pandemic emerged, the platform knew the tendency for ‘pinners’ (a fancy name for Pinterest users) to be “future-looking” in the content they looked up. They might be redesigning a room in their house, or perhaps t...