Will Changing Your Business Phone Number Impact SEO?
Similar to the other facets of brand positioning and digital marketing , Search Engine Optimization is an ever-evolving game. Considering the numerous moving parts and progressing trends, it’s no surprise why brands today struggle in determining which of their decisions might hurt their SEO and which ones won’t. While one day, a particular type of activity seems to be working perfectly, the very next day, you see Google penalizing your site just because they updated their algorithm last night. Bring the customer expectations factor into the equation and see things getting all the more complicated in identifying what is worth the risk and what should be strictly avoided. When it comes to your business information, changing the NAP (number, address, and phone number) can be good. After all, multiple businesses have successfully gone for an entire rebranding without any setbacks. However, modifying a single detail can change the complete buyer journey if you don’t get it right. In th...