Google Analytics Will No Longer Collect New Data From YouTube Channels
After deprecating the link between the two services, Google Analytics has stopped collecting new data from YouTube channels on 1st February 2021. It will no longer gather data from YouTube channels. Users can still access their historical data, but no new data will be tracked. The ability to link YouTube channels to Google Analytics was removed last year, in November itself. However, users who had established a link between their YouTube channel and Google Analytics could see the new data up until 1st February 2021. Surprisingly Google has made no efforts to convey this change to the users. In fact, we would have entirely missed out on these changes if it weren’t for a notification at the top of the YouTube Help page. However, Google’s lack of efforts to announce these changes could also be an indication that most creators did not utilize the link between YouTube channel pages and Google Analytics. YouTube creators always had the option to access a more comprehensive set of analy...