Posts

Showing posts with the label YouTube Analytics

Google Analytics Will No Longer Collect New Data From YouTube Channels

Image
  After deprecating the link between the two services, Google Analytics has stopped collecting new data from YouTube channels on 1st February 2021. It will no longer gather data from YouTube channels. Users can still access their historical data, but no new data will be tracked. The ability to link YouTube channels to Google Analytics was removed last year, in November itself. However, users who had established a link between their YouTube channel and Google Analytics could see the new data up until 1st February 2021. Surprisingly Google has made no efforts to convey this change to the users. In fact, we would have entirely missed out on these changes if it weren’t for a notification at the top of the YouTube Help page. However, Google’s lack of efforts to announce these changes could also be an indication that most creators did not utilize the link between YouTube channel pages and Google Analytics. YouTube creators always had the option to access a more comprehensive set of analy...

YouTube Analytics Introduces a New “First 24 Hours” Metric

Image
Google-owned popular video-streaming service, YouTube, has introduced a new metric that lets creators and channel owners gain insights into the video performance within the first 24 hours after uploading it. Besides the audience view count, data showing a video’s performance within the first 24 hours of posting was never available on the platform before this. However, from now, creators can access this information by going to the YouTube creator studio’s video analytics tab. You can fetch this data by choosing the “First 24 hours” option from the date picker available in the page’s top-right corner. Let’s look at what data you will see upon choosing the first 24 hours view option in YouTube analytics. YOUTUBE FIRST 24 HOURS METRIC Once you pick the first 24 hours view from the date picker, a complete set of data gathered within the first 24 hours after uploading the video will be displayed on your screen. As soon as the display page loads, the user will be greeted with a summary of the...