John

  Jack Dorsey, the Chief Executive of Twitter, said on Wednesday that the social networking site is looking into a new feature that lets its users receive digital payments or tips from their followers. Dorsey said that this new feature would help the company increase its overall revenue and engagement from its base of 192 million daily active users. At the virtual Goldman Sachs Technology and Internet Conference, Dorsey said that he thinks the first thing the company wants to focus on is the economic incentive to individuals contributing to the  social media  platform Twitter. Launching user tipping and other new features such as content subscriptions would help the company expand its revenue, which as of now, Twitter primarily earns from selling ad space on its platform. During an earnings call with analysts on Tuesday, the company said that it didn’t expect subscriptions to be significant to the platform’s overall revenue until next year. Twitter acquired the email news...

From Digital Marketing’s rise to evolution, data analytics has played a paramount role. If you look into it carefully, you can actually feel it fueling the digital marketing’s engine. However, your data’s quality and the inference you draw out of it determines your  digital marketing  efforts’ success. As per reports, the majority of the global population is actively using the internet today. This results in a prodigious amount of digital shadow, allowing the marketers to go to great lengths by examining consumer behavior.  Understanding consumer behavior, presenting appropriate offerings, and targeting them has always been marketing’s essence. However, data has introduced much-needed accuracy to be present for the right people at the right place and that too at the right time. Not long ago, most marketing efforts used to rely on conjectures since there was no ready-to-digest analytics available to tell us if the idea worked. Or whether the  content  was engagin...

In digital advertising, it looks like the industry can’t afford its own standards when it comes to real transparency. From brands to agencies to platform vendors, all parties say that transparency in brand-suitable placements and fees are fundamental values, but their actions leave these views somewhat pointless. From a brand’s point of view, the concept of transparency in digital advertising could not be more simple and straightforward – all they need to tell is: Where the ads appeared? How much the company paid for those placements? How much of their budget went to media and vendor fees? The fact is that these answers need analysis and reporting, and considering the extent of campaigns today, this is a considerably intricate task to accomplish. Moreover, this complicatedness makes them expensive. Let’s begin with reporting first. The first task is to get precise reports, and considering the number of placements in an average campaign, this is no easy achievement. For instance, platfo...

Today it has become quite normal for people to get bombarded with heaps of digital ads whenever they are surfing the web, watching videos, using Facebook or other online platforms, whether they want it or not. In fact, most people have been struck with some ads so often again and again that they actually become numb to the brands presenting those advertisements. And in this internet world, this is increasingly emerging as a serious problem. Presently users see this mostly happening on video streaming apps and platforms where they are being displayed the same ads repeatedly no matter which show or movie they choose to watch. Now this problem gives rise to a lot of questions, especially for digital advertisers. How many ads should you serve before they become annoying? Are you misspending your digital ads budget on too many impressions? All these questions are crucial to address for the advertisers. In this blog, not all the questions will be answered, but we will help you understand wha...

The role of a graphic designer is continuously changing. With digital transformation, the need for compelling graphic designs has increased. As a graphic designer, of course, your responsibilities include creating beautiful designs, but it isn’t just limited to this. To make sure you don’t get swept aside, you need to keep up with the changing trends and adapt to them. There are plenty of ways to enhance your skills by either joining an online course or spending time with creatives. But what are the skills required to get ahead in 2020? This is what we will be discussing in this blog. Digital Typography Being a graphic designer, you should and need to learn the basics of typography. As graphic design gradually transformed from print to online, the necessity to comprehend the standards of digital typography has never been more critical. Moreover, it isn’t merely a matter of trading ems for pixels. You can watch professional videos, tutorials, or take an online course to learn d...