John

Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates. The company said that it aims to make sure the platform remains a “positive, inclusive and inspiring place with these changes.” With the launch of the new content guidelines, Pinterest creators will be required to fact-check their content, practice inclusion, practice discretion for visually sensitive content, be kind and make sure any call to action they make via the platform does no harm. Creators will have to agree to and sign the Creator Code before posting any Story Pins. They will have to tap an “I Agree” button, meaning they accept the “Be Kind,” “Check my facts,” “Beware of triggers,” “Practice inclusion,” and “Do no harm” guidelines of the platform. The company will enforce the Creator Code similar to how it implements the ...

The video-sharing giant YouTube is expanding the monetization opportunities for content creators by enabling ads to run on more types of content. With this, creators can now make money through content that was not regarded as suitable for advertisers earlier. Owing to the recent changes made to YouTube’s advertiser-friendly content guidelines, which have now become less restrictive, this has been possible. Let’s take a look at this significant update to the YouTube Partner Program in detail below. ADJUSTMENTS TO YOUTUBE’S ADVERTISER-FRIENDLY GUIDELINES YouTube will now allow creators to fully monetize more types of  content  instead of partially monetizing them. Creators who already are part of the YouTube Partner Program can instantly find out if a particular video is eligible for full or partial monetization by checking the color-coded icons in YouTube Studio. Green icon:  Shows the video’s eligibility to earn full revenue Yellow icon:  Shows the video’s eligibilit...

  Creating content is no cakewalk, and seeing more dislikes than likes in a video could easily be one of the worst nightmares for any content creator. Moreover, recently internet trolls have begun weaponizing the “Dislike” button to convey their message and mock authentic content. Besides, sometimes these “dislikes” on a  video  have nothing to do with its content, thus overthrowing the whole point of having a “like” or “dislike” button. Taking all this into consideration, the video-sharing giant YouTube announced that it is testing out a new feature that won’t display the number of dislikes on videos. While the dislike counts will not be publicly visible, the same will show up inside YouTube Studio only, meaning the “Dislike” button will still exist. In simple words, the viewers can still dislike a video, but since it won’t be displayed publicly, it will help avoid targeted online attacks by internet trolls. In its recent announcement, YouTube said that the creators will...

  The video giant YouTube is constantly experimenting with new things, and this time it is testing a new feature that will automatically detect products in a video. It will also display a list of detected products in the video along with related products to the users. The company is testing this feature with a small group of YouTube users in the US for the time being. In a recent post, the company said they are currently testing a new feature that presents a list of products detected in some videos along with related products. It will show up in between the video recommendations to users scrolling below the  video  player. As per the statement, YouTube aims to help people discover more videos and information about those products on their platform. Currently, this feature will only be visible to viewers in the US. According to reports, YouTube started testing out this feature with a small group of users last year itself, and now it looks like the company is expanding the e...

Google’s recent announcement might come across as “bad news” to YouTube  content  creators in India and other countries. The search engine informed all YouTubers via email that it will have to cut US taxes from payments to creators outside the United States. This means the US YouTube creators won’t have to bear any extra tax burden. Google may start deducting this additional tax from YouTube creators outside of the US from June 2021. In its official message, Google said that it would be asking YouTubers to submit their tax information in AdSense over the next couple of weeks. The search giant will use this data to ascertain the right amount of taxes to be deducted, if applicable. Further adding to this statement, the company said in case any YouTuber does not give their tax information by May 31, 2021, it might need to cut up to 24% of their total earnings worldwide. Here, what’s crucial to understand is that this additional tax will be cut from the money YouTubers make from t...

  Pinterest’s Global Director of Creator Marketing, Colleen Stauffer, said that the content on Pinterest is about the people and what they want in their life. Further adding to her statement, Stauffer explained that the platform really tried to harness planning that turned into way more short-term amid the pandemic last year. They wanted to fit users in their current lives and the way they planned in the hour. This ever-lasting pandemic not only changed our lives out in the physical world but also transformed our digital lives altogether. It shifted the demands people placed on familiar tools. Marketers must pay attention to these changes on  social media  platforms. The trends cut deep into the human experience for creators of these communities. Long before the pandemic emerged, the platform knew the tendency for ‘pinners’ (a fancy name for Pinterest users) to be “future-looking” in the content they looked up. They might be redesigning a room in their house, or perhaps t...

  It looks like the popular video-sharing platform YouTube has quietly released a new update allowing people to stream 4K/60p videos on all mobile devices, even on the ones that do not have an Ultra HD display. Although people using devices with a lesser display resolution won’t get the same video quality as they would with a higher resolution screen, turning on the 4K video playback option will still benefit them. As per a trusted source, this change was discussed late last week on the YouTube subreddit first, where people observed that the option to select 4K video playback was now available to them even though their devices didn’t have a 4K display. Let’s assume a user has a Full HD+ phone; if they boost the video resolution to its max, doing so should still deliver an improved visual experience than viewing a 1080p video. Although needless to say, having a 4K device would provide the best visual experience. Currently, it seems as if this new feature is available, particularly o...

  The Advertising Standards Council of India (ASCI) has issued draft guidelines for social media influencers in order to bring transparency to digital media. ASCI pointed out that today influencer advertising has become quite popular, and the majority of posts that influencers publish are promotional, yet most of them aren’t recognized as such. This type of non-disclosure is a disservice to people and is also more or less misleading. According to the new guidelines, all  social media  influencers will need to reveal whether a particular creative post (image, video, or written content) is an advertisement or not. Moreover, if there are any product placements, influencers will have to add a pre-approved disclosure label that mentions the same precisely. In addition to this, they won’t be allowed to tweak the disclosure labels and will have to stick to the permitted labels only. These new social media rules apply to all social networking platforms such as Facebook, Instagram...

With so many ad networks available today, it has become harder than ever to decide which one to choose. However, one must keep in mind that no two platforms are exactly the same ever. When it comes to advertising, deciding where to invest can rely on a number of factors like: Budget The user base of the platform Creative opportunities Volume for ad serving This lets the advertisers obtain immense reach to prospects across audiences and online behaviors. So that brings us back to our main question – which  PPC  ad network is ideal for your business? Most probably, your business will surely benefit from a number of ad networks that we are going to discuss in this blog. This post will talk about the top eight PPC advertising platforms that are as follows: Google Ads Microsoft Ads Facebook YouTube Instagram Twitter LinkedIn Pinterest #1 Google Ads Google Ads is the most widely used advertising platform worldwide because of the massive reach of ads in bulks of searches performed in...