John

  UTM stands for Urchin Traffic Monitor .  It is an industry-standard to track marketing campaigns across different platforms. It lets you track user engagement accurately from external sources within your preferred analytics platforms. UTM parameters is a series of code positioned at the end of an URL to explain the source, medium, campaign, term, and the piece of content that directed the user to your website. UTM parameters start with a “?” symbol and come after the primary URL address. The series looks something like this: ?utm_source=google&utm_medium=display&utm_campaign=winter-collection&utm_term=sweaters&utm_content=guide In this example, the user clicked on this link that came from a Google Display “Winter Collection” campaign that was triggered by the term “sweaters” and showed off “guide” content. As you might have realized that this kind of information can be extremely useful to track how successful a particular campaign was.  How UTM Parameter...