John

The majority of the people say that they have been influenced to purchase a product after watching a video online. Around 52% of the purchasing decisions can be traced back to Facebook. People spend most of their time online; this is where you are going to find them. As a small business, you need to be there to reach them, create brand awareness, generate more leads, and increase sales. This is why digital advertising is necessary. In this blog, we will be discussing everything about digital advertising – what it is, why it is effective, how it can be useful to your business, etc. Let’s dive into the details. What Is Digital Advertising? It is the process of publishing promotional content on the internet via online platforms like social media, search engines, websites, and other sources that can be digitally accessed. Since customers are spending most of their time browsing the internet, digital advertising is the best way to put your business in front of your target audience...

Promotion has become an essential part of every business, and businesses are trying their best to increase their brand awareness. They are opting for various techniques and experimenting with ways to attract customers and further inspire a purchase. This will be better understood with an example. Let us assume that you are a marketing manager for a brand that makes sports shoes. You need to increase the awareness about your product among the people, and of course, you must focus on motivating everyone to at least own one pair of sports shoes manufactured by your company. This is where you need to show your skills and convince people why they should purchase sports shoes from your brand only. This can be achieved by building a promotional strategy to promote your product. A promotional strategy is influenced by various constituents. Let’s take a dive into the brief details about these constituents affecting your strategy. Constituents Of Promotional Strategy Know Your Budget ...