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Testing Program Launch: A New Perk for YouTube Premium Subscribers

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  After Google, YouTube, the second-largest search engine, enabled its users long ago to try out its new features and products before the platform makes it live to a broader audience. However, recently YouTube introduced a recent change, where only the users who have subscribed to YouTube Premium service will be able to test its latest sets of experiments. Meaning, the platform has restricted the ability to test some of its new features to the paid subscribers only. These features include the one which lets iOS users watch videos on YouTube directly on the home screen. However, we would like to clarify that this feature is nothing like the PIP option (picture-in-picture) that has been provided to the app developers with the release of the new iOS 14. YouTube says that this feature instead allows the users to watch videos with sound on while they continue scrolling through YouTube’s homepage. Besides this, YouTube is running two more experiments that are related to the search. While...