John

Diversity Marketing, also called in-culture marketing, is a method of marketing that focuses on specific groups of people and communities as a channel to reach a target audience for a business instead of putting the same marketing strategy to all people.   In diversity marketing, the brand does not think that culture only has one common kind of requirements, issues, and expectations. Instead, you need to research your audience’s culture deeply and then provide solutions according to their choice and need.   “Diversity Marketing is a way of studying different cultures, subgroups, demographics, religions, and geo-locations for marketing purpose of providing personalized services and solutions for them.” In traditional marketing, brands tend to use the same marketing strategies for all people while it uses diverse programs to target each of them based on their diversity. It teaches companies that they might need to treat various races and subgroups diversely to get maximum cust