John

  We all know the importance of having a substantial social presence today, and this blog will discuss why running a social media audit is necessary and how you should do it. But before we dive into why and how, let’s first talk about what it is. Social media audit can be defined as a process that involves analyzing your business metrics to evaluate growth, opportunities, and steps you can take to optimize your social presence. Now that’s a fairly reasonable thing to do. In essence, a social media audit helps you find out where your business currently stands, whether or not your existing strategy is delivering the desired results, and what you should do next. The primary reason businesses run a social media audit is to find out: The total number of followers they are gaining every month viz. follower growth Whether or not followers are engaging with their content viz. engagement rate If they are earning or losing more money from their current social media strategy WHAT MAKES THESE ...