John

The popular professional social networking site LinkedIn has recently introduced on-demand Marketing Labs video courses for advertisers to teach them how to use the platform’s ad tools to succeed. These courses will cover a range of topics, including the basics such as introduction to LinkedIn ads, using LinkedIn’s ad targeting, analytics and reporting for LinkedIn Ads, using LinkedIn for brand awareness, lead generation, etc. Most advertisers on this platform have varying opinions about the effectiveness of LinkedIn ads, with many of them agreeing that success is usually attainable for niche industries. Businesses that are hoping to run ads on the platform should know that LinkedIn has a history of being challenging for advertisers to use. In addition to this, using LinkedIn ads has become a hard sell due to the lack of results for a lot of marketers. On the other hand, some advertisers also claim that once they figured out how to get it right, they have experienced success for their ...

  The search engine giant Google has been giving users a heads up regarding an identity verification process coming up for Google Ads since last year. But now it looks like the platform is officially prepared to roll it out finally. During the past few days, an increasing number of advertisers are receiving email notifications from Google itself, asking the email recipient to start their identity verification for Google Ads account by February 6th, 2021. The email also mentions that while Google reviews your information, it will continue serving your ads. However, only the advertisers who receive an email or in-account notification from Google need to complete this identity verification process. Failing to do so, the company will pause those accounts. For this identity verification program, all you need to do is submit your legal name and address. Once Google verifies your information, it will be shown in an ad disclosure created by the search engine itself. According to Google, th...