John

  The video giant YouTube is constantly experimenting with new things, and this time it is testing a new feature that will automatically detect products in a video. It will also display a list of detected products in the video along with related products to the users. The company is testing this feature with a small group of YouTube users in the US for the time being. In a recent post, the company said they are currently testing a new feature that presents a list of products detected in some videos along with related products. It will show up in between the video recommendations to users scrolling below the  video  player. As per the statement, YouTube aims to help people discover more videos and information about those products on their platform. Currently, this feature will only be visible to viewers in the US. According to reports, YouTube started testing out this feature with a small group of users last year itself, and now it looks like the company is expanding the e...

  It looks like the popular video-sharing platform YouTube has quietly released a new update allowing people to stream 4K/60p videos on all mobile devices, even on the ones that do not have an Ultra HD display. Although people using devices with a lesser display resolution won’t get the same video quality as they would with a higher resolution screen, turning on the 4K video playback option will still benefit them. As per a trusted source, this change was discussed late last week on the YouTube subreddit first, where people observed that the option to select 4K video playback was now available to them even though their devices didn’t have a 4K display. Let’s assume a user has a Full HD+ phone; if they boost the video resolution to its max, doing so should still deliver an improved visual experience than viewing a 1080p video. Although needless to say, having a 4K device would provide the best visual experience. Currently, it seems as if this new feature is available, particularly o...

Are you familiar with the term “video marketing?” Well, in case you are not yet aware of it, you should know it is incredible! And we are not just saying it; reliable data back this statement. You can look up the statistics on the web yourself! Customers are increasingly purchasing from brands whose video ads they have viewed earlier. In fact, video marketers also agree that videos help them make their target consumers better understand their brand’s products and services. When it comes to video marketing, businesses typically get stuck with two primary questions: What type of videos should we create? How long should our videos ideally be? That is precisely what we will discuss in this blog to help you successfully make the most out of this incredible tool called video marketing. Despite its effectiveness and immense potential to help generate brand awareness and drive conversions, many businesses are still not using this tool. So before we dive into the types of videos you should prod...

Google-owned popular video-streaming service, YouTube, has introduced a new metric that lets creators and channel owners gain insights into the video performance within the first 24 hours after uploading it. Besides the audience view count, data showing a video’s performance within the first 24 hours of posting was never available on the platform before this. However, from now, creators can access this information by going to the YouTube creator studio’s video analytics tab. You can fetch this data by choosing the “First 24 hours” option from the date picker available in the page’s top-right corner. Let’s look at what data you will see upon choosing the first 24 hours view option in YouTube analytics. YOUTUBE FIRST 24 HOURS METRIC Once you pick the first 24 hours view from the date picker, a complete set of data gathered within the first 24 hours after uploading the video will be displayed on your screen. As soon as the display page loads, the user will be greeted with a summary of the...

Google’s popular video streaming platform, YouTube, has integrated a new functionality to its app that lets people operate the site through voice commands. Users will now find a microphone icon right next to the search bar. When you click on it for the first time, a notification will pop up asking you to grant permission to the website or application to use your microphone. Once you click on “allow,” again, a popup box will appear on your screen saying “listening,” as you speak, the platform will try to identify what you are asking for to present you with relevant results. However, before jumping to the search results page, the platform will first display a written text of your query. In case it doesn’t match what you actually wanted to search, you can tap on the microphone again to repeat your voice command. This newly-added support for voice commands is not just restricted to searching for relevant videos. Users can also navigate through the platform by using this feature as it also ...

The popular video-sharing platform, YouTube, has shared three valuable tips for competitive keyword research for videos and simultaneously answered a series of questions regarding its search and discovery algorithm.  In what has turned into a regular series on the “Creator Insider” YouTube channel, a search and discovery team’s member deals with several questions from the audience in their first video uploaded this year.  Among those questions was one query focusing on keyword research for videos and the ways to determine which topics will resonate with the target users.  In this blog, we will look at those questions starting with the competitive keyword research tips.  3 TACTICS FOR YOUTUBE KEYWORD RESEARCH One of the questions that users put forward goes like this – when performing keyword research for videos, what is the best way to determine the probability that the video will be surfaced in the target users’ suggestions.  For this, YouTube advises to use th...