How to Measure Purchase Decision Period With Paid Advertising
Decoding the period between a customer’s first interaction with your brand and the time when the actual purchase is made has always been a challenging task for marketers. Having the ability to predict this type of data is the key for brands to better understand their customers, set customer expectations, and forecast each ad dollar’s result. More and more marketers are becoming capable of making the most out of the purchase decision period as the available platforms are increasingly offering remarketing and conversion tracking options. This blog will discuss the five simple steps that will help you measure the purchase decision period effectively and build better campaigns. Assign a Landing Page to Each Product or Service You Want to Sell Creating and dedicating an individual landing page for every product or service you want to sell or generate leads for can be done quickly, but it requires a great deal of time. But fortunately, it’s worthwhile. When it comes to build...