John

Often those marketers undertake digital PR who aim to create backlinks and brand awareness. However, building great content and then pitching it to other people isn’t that an easy earned media approach. The outreach on its own can result in a lot of marketers struggling and ultimately quitting the strategy. Although engaging a writer/publisher away from a typical persuasion email can make any marketer stand out from the boatload of emails the publisher receives every single day. However, it isn’t as simple as it may sound. Yet again, pitching your  digital marketing  content does not necessarily have to be dull and robotic. Building a connection on social media can be the beginning of building a long-standing professional relationship. This blog will discuss numerous ways of drafting outstanding media relations emails and establishing organic and personalized relationships with writers using social media. TACTIC #1: COMPLIMENT VIA INSTAGRAM One of the best ways of initiating a...