John

  Time has never been more favorable for eCommerce than now. In the light of the downturn brought about by this pandemic,  eCommerce  has given salvation for the businesses and customers worldwide to carry on a bit of pretense of a normal life amid the strenuous lockdowns. It was the fear of the coronavirus that led even the most traditional consumers and those from second and third-tier markets to look up their requirements online. And now, even as life is gradually stumbling back to normality, we all have become used to the new way of living our life; the eCommerce upsurge is not showing any signs of dropping off, at least not anytime soon.  During this period, a significant shift has been observed in consumer behavior, with most people increasingly inclined towards online shopping, including many first timers. Moreover, according to reliable reports, the eCommerce sector is recording higher GMVs (Gross Merchandising Values) in contrast with the pre-pandemic levels...

As a business owner or SEO professional, there are numerous things you have to take care of to ensure the success of your strategy. But has it ever occurred to you if zero-click searches impact your overall  SEO  strategy?  To understand this, first, we need to get a bit of clarity on zero-click searches and related terms. WHAT ARE SEARCH VOLUME, SEARCH VISITS, AND ZERO-CLICK SEARCHES? Let’s take a look at what these three terms mean in the SEO world: Search Volume:  It is the total number of times a particular term is used in web searches.  Search Visits:  The monthly average of total completed search visits where users click on a search result link to land on a non-search engine page. Zero-Click Searches:  It is SERP that provides the relevant answer to a specific user query right at the beginning of the results page so that the searcher does not have to click or go any further to complete their search. It refers to the search that satisfies the user...

  Earlier businesses employed the brick and mortar model to become successful by giving customers a reason to visit their physical stores, such as compelling experiences coupled with live events and unique exclusive in-store services. This approach proved effective in driving more visitors to their shop and boosting the conversions. It typically made clients stay longer, purchase more products, and thus spend more with them. Then as if the market competitors weren’t enough that the pandemic arrived out of nowhere, becoming the real competitor for brick and mortar business establishments. Companies responded to this crisis with all their power, and while some emerged as winners, some unfortunately failed. And now the businesses have found the correct solution against this pandemic – having a robust  digital marketing  strategy. Let’s dive into this! THE WORLD BEFORE THIS PANDEMIC HIT There was a time when all businesses really cared about was having a good location for the...

  Oftentimes, people use the terms UX and UI interchangeably, but in reality, these two have very different meanings. At one point in time or another, we all must have overheard discussions regarding the excellent UX of a product and the lousy UI of a site. But what exactly are these two terms? What are their actual meanings? Is it some secret language that we’ll never know? Or do people just use these terms to sound cool? Well, perhaps yes to the last question but a big NO to the rest of them. In this blog, we will discuss the difference between UX and UI. Keep reading this blog till the end to know everything about it. UNDERSTANDING UX VS. UI Before we start talking about anything, we must make sure that we are clear on the basics. So what are UX and UI? Let’s see. UX design stands for “User Experience Design,” and  UI designs  stands for “User Interface Design.” Both of them are crucial components of a product, and they work closely together. However, notwithstanding t...

Popular social media giant Instagram has introduced a new “Live Rooms” feature allowing users to add up to three users in their Live video. This new feature is aimed at the content creators who will be able to gain better engagement and grow their following by going live with multiple guests. The company was testing this feature in India earlier and has now introduced it broadly, making it one of the first countries to have it. Instagram has also incorporated several built-in controls in the Live Rooms for the community’s safety.  At the launch of Instagram’s new feature, the Vice President and Managing Director of Facebook India, Ajit Mohan has said that the content creators are at the front and center of pushing culture and creativity on Instagram, and the platform is continually evolving to help the creators in expressing themselves in a better way. He also said that from the launch of Instagram Reels to the testing and rolling out of the Live Rooms feature now, India is playing...