John

On 26th May, Facebook Inc declared that users of Instagram and Facebook will now have the option of hiding like counts on their posts from the public. This change gives more power in the hands of users to use it as per their interest. So, now before sharing a post, you can choose to hide like counts.  On Instagram, you can also hide like counts on other posts by visiting the new Posts section in Settings. Once selected, it is applicable for all the posts visible on your page. They have gone one step ahead and given more control by allowing users to turn this setting on and off after sharing the post. These two controls will be rolled out soon for Facebook as well. Today  social media  platforms have become so addictive that people continuously check their phone, invest less time in themselves and their relationships, harm their eyes, sleep patterns and waste a lot of time. It also impacts the user’s mental well-being, especially among youngsters. Youngsters see the number...

Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates. The company said that it aims to make sure the platform remains a “positive, inclusive and inspiring place with these changes.” With the launch of the new content guidelines, Pinterest creators will be required to fact-check their content, practice inclusion, practice discretion for visually sensitive content, be kind and make sure any call to action they make via the platform does no harm. Creators will have to agree to and sign the Creator Code before posting any Story Pins. They will have to tap an “I Agree” button, meaning they accept the “Be Kind,” “Check my facts,” “Beware of triggers,” “Practice inclusion,” and “Do no harm” guidelines of the platform. The company will enforce the Creator Code similar to how it implements the ...

In a recent announcement, the  social media  giant Facebook revealed that Facebook Analytics would no longer be available after 30 June 2021. Marketers have less than three months to export all their data and search for other alternatives. Given how heavily the marketers depend on Facebook Analytics to gauge conversion data, this announcement has come with distinctly short notice. The company quietly published this announcement that it is shuttering Facebook Analytics at the end of June 2021 on Facebook for Business Help Center. If you visit analytics.facebook.com now, it will redirect you to the announcement that reads Facebook Analytics will no longer be accessible after 30 June 2021. However, users can still access their reports, export charts and tables, and explore insights until then. If you want to export your data into a CSV file from Facebook Analytics on your desktop, simply click on the arrow in the top-right corner of each chart or table you wish to export. Faceboo...

Popular social networking company Facebook is all set to introduce some new features to give users more control over their news feed. This update would mainly focus on what shows up on users’ news feed and who can comment on their posts. On Wednesday, Facebook announced these changes along with several other updates, all of which are aimed at increasing transparency on the platform and intended to build trust among Facebook users on how the platform’s algorithms work. Nick Clegg, Facebook’s VP of Global Affairs, said he had a problem with the way some people claimed that Facebook’s algorithms intended to fuel polarization and meant to manipulate the users for monetary gains. Further, Clegg said that these new features announced by Facebook are part of the company’s broader move to show people that their experience on the platform only depends on their ‘own’ relationship with Facebook’s algorithm. This is a big step taken by the social networking company as for years now, the users and ...

The social networking giant Facebook is testing out a new “Green Screen” feature for Facebook Stories. This new tool will let you use a still image or video as the background for your Stories on Facebook. It is pretty much similar to the Green Screen effect available on Facebook-owned Instagram. However, users can use this feature as an editing tool on Facebook, unlike on Instagram, where it is available as an AR filter or effect. It will appear on the top of the “Create Story” section along with the other options, including Text, Boomerang, and Selfies. Users can add an image or video from their gallery by tapping on the “Green Screen” option. After that, they can either tap to click a photo or hold to record a video against the chosen background. Upon selecting it, the feature is labeled as “Green Screen by Instagram” at the bottom, as per the screenshots shared by Mamun Billah, who spotted it. This feature is already available to Instagram users as an AR filter, and now soon, it wil...

A quick question – in order to grow your business online, what is the most crucial thing? You got that right; it’s traffic! And the fastest method to drive more traffic for the majority of online businesses is through advertising. Online advertising is a game of inches. Even the slightest shift in your ad response rate can spark a substantial boost in your overall profitability. When giving away multiple dollars to digital advertising platforms such as Google and Facebook, you must also make sure to craft an excellent ad copy that can genuinely drive and convince the viewers. In this blog post, we will discuss four simple yet influential tricks for crafting persuasive ad copies to help you get the most out of your advertising efforts and boost your return on investment. 1. TELL AD VIEWERS HOW YOU WILL FIX THEIR PROBLEM The biggest yet most common mistake that the majority of the businesses make is that while writing ad titles, they start and stop at connecting keywords. After all, this...

As for marketing, way too many marketers get into a rut where they do the same thing repeatedly and gradually get more declining returns. This results in lesser exposure and diminishing revenue. Generally, this takes place slowly and bit by bit until it reaches a turning point when the marketers, at last, understand that they need to take significant steps to get back in the game. Marketing is undoubtedly a rapidly ever-evolving field. Therefore as entrepreneurs, we must keep pace with it to stay competitive and productive. In the middle of this  digital marketing  chaos, it has really come down to adapt or die. The key is to proactively adapt eternally, not only to survive but to thrive. THE DEVOLUTION OF FACEBOOK GENERATES UNCERTAINTY There used to be a time when Facebook was like a dream come true for marketing professionals. However, if you ask about it from those same marketers today, the answer would be vastly different. Soon after the  social media  giant roll...