John

  Company blogs can undoubtedly give your  SEO  that much-needed boost. But if it’s boring, it won’t benefit you in any way. Most organizations fail to make their blogs genuinely interesting, and that’s probably one of the primary reasons they are unable to gain traction with SEO, despite their content marketing efforts. So even though you have guest bloggers and neat stock images, your company blog might be missing the mark. The bottom line is that if your blog does not elicit any engagement, emotions, or sharing among your audience, even all the top-ranking keywords in the world won’t be able to give it any boost. So it’s really your decision to make whether you want to turn your company blog into a valuable resource that users will not only wish to read but also share with their peers, which will, as a result, improve your SEO. ADDRESS THE ISSUES Amateur bloggers often make numerous common mistakes, and just because you’ve got a company blog that looks professional doe...

  According to a recent study, almost one-third of eCommerce traffic comes from organic searches worldwide. This means if your  eCommerce  website isn’t optimized for SEO, you might be losing out on a substantial fraction of your potential traffic. Even though a few SEO elements are not entirely within your control, there are still several things you can do to enhance your site’s SEO. This blog will discuss eight ways for auditing and improving your eCommerce website’s SEO. So, without wasting another second, let’s dive straight into the details.  Using Canonical Tags in Your Filtered Pages Most eCommerce websites have their products filtered according to different categories such as size, fit, color, etc.  In case your eCommerce site has too many filtered pages, you should place canonical tags on those pages in order to avoid duplicate content.  If your website has duplicate content, ranking your page in search results can become a challenge for you since ...

Similar to the other facets of brand positioning and  digital marketing , Search Engine Optimization is an ever-evolving game. Considering the numerous moving parts and progressing trends, it’s no surprise why brands today struggle in determining which of their decisions might hurt their SEO and which ones won’t. While one day, a particular type of activity seems to be working perfectly, the very next day, you see Google penalizing your site just because they updated their algorithm last night. Bring the customer expectations factor into the equation and see things getting all the more complicated in identifying what is worth the risk and what should be strictly avoided. When it comes to your business information, changing the NAP (number, address, and phone number) can be good. After all, multiple businesses have successfully gone for an entire rebranding without any setbacks. However, modifying a single detail can change the complete buyer journey if you don’t get it right. In th...

In this blog, we are going to discuss five content-based growth hacks which help you – Save money Boost views Expand your audience Get in touch with the right audience Moreover, all these growth hacks can be used by any company regardless of its size, age, budget, the only criteria it should fill is the motivation to grow! Let’s dive right into its details. #1 Make a trickle-down Facebook and Instagram Ads Growing your Facebook and Instagram Ads’ engagement, conversion, and reach can be simply done by promoting interaction in the comments. Now to do this, you must utilize “trickle-down” ads. In these ads, the content begins in the main body but ends in the comment section. You can take advantage of the “trickle-down” ads in three steps. Split your body copy Start by splitting your ad’s content into two parts – for body copy and first comment. This tactic works well, especially for curiosity-focused content, where you grab the reader’s attention with the main bo...

SEO is an ever-changing field, and people need to constantly keep in updating themselves in order to survive in the online market. There are a lot of things to study for an SEO professional such as learning and applying search engine’s terms, updates, policies, raking factors, and features. Nobody can say that he has mastered everything in SEO as there will be so many things you might be still missing, and search engines are constantly updating and changing technologies. Every SEO best practices are dependent on the search engine’s ranking factors and policies. Not only search engines, but there are other factors as well, which can influence your SERP or search engine result page ranking, such as social media and so on. You might say how the hell social media can impact your SEO ranking, but that is true, and the truth is always bitter in some ways. Many people already know that the search engines regularly crawl Facebook, Twitter, and Instagram profiles and professional pag...