John

Artificial intelligence is no more the future of marketing; it is pretty much at the moment. Consider all the ways AI technology has already started contributing to our everyday lives. Starting from those show recommendations on Netflix and song recommendations on Spotify to those smart replies in Gmail and the intelligent voice assistant in our smartphones. Artificial intelligence is progressively becoming a central part of numerous industries and has various use cases, particularly in marketing. All businesses, big or small, have begun using AI to some extent to upgrade their website, products, and customer experience over time. If reports are to be believed, the top-performing organizations are more than 2x likely than their peers to use AI for marketing purposes. One thing can be said for sure that artificial intelligence is much more than just another marketing jargon. If truth be told, it is a bandwagon that, as a marketer, you should undoubtedly get on. Even though AI has numero...

Artificial Intelligence or AI is what facilitates machines to learn from experiences, adapt to new inputs, and carry out tasks just like humans. From computers playing chess to self-driving cars, all are the most common examples of AI in our everyday lives, and these depend on deep learning and natural language processing massively. We can train computers using these technologies to perform specific tasks via data processing and pattern recognition successfully. The History of Artificial Intelligence The term ‘Artificial Intelligence’ originated back in 1956, but it has become more popular now than ever, and the credit goes to increased volumes of data, advanced algorithms, and upgrades in computing power and data storage. In the 1950s, the initial AI research analyzed subjects such as symbolic methods and problem-solving. During the 1960s, the United States Department of Defense liked this idea and started training computers to imitate basic human reasoning. And in 2003, the Defense A...

The common goal of all AI technologies is to incite human-like decision-making capabilities in computers, machines, applications, and systems. With the help of this technology, systems are programmed to think like humans and impersonate their actions. Artificial Intelligence comprises many technologies such as cognitive computing, machine learning, deep learning, natural language processing, expert system, and IBM Watson. Experts believe that Artificial Intelligence will be quickly acquired as it might be a troublesome technology across various industries. AI has shown its impact already in various fields. For example: Agriculture  – In agriculture, AI is assisting farmers in predicting their corn yielding rates more accurately. It has enabled them to increase their tomato production rate by 30% while decreasing their fertilizer consumption rate by 20%. Healthcare  – In healthcare, both patients and doctors are benefitting from AI. For instance, their predictive mod...

At present days, AI or Artificial Intelligence is one of those terms that marketers hear about over and over but they still try to run away from it. From the company’s slack network to boardroom and event hall to customer’s consultation, it is rapidly taking over the market. The way many marketers panic from AI is fascinating yet uncalled for. When we look a bit earlier into time, we will see how gradually we adapted to the online and digital marketing world. It was significantly intricate task to understand the shift for the traditional marketing experts and for those who have spent whole life in offline marketing. However, they gradually adopted the new environment even though it was hard for them in the initial stage. But they finally made it for their business. The way AI is affecting the marketing world is breathtaking, and it is rapidly making its way into the online marketing world. We don’t need to panic at all, as it can be incredibly beneficial for our current busin...

Nowadays in many companies, artificial intelligence is taking over the human intelligence. In most countries, AI or artificial intelligence is rapidly growing and becoming powerful enough to do the tasks that are usually done with human intelligence. Due to this, the manpower cost is decreasing and enhancing the understanding of different industries with the help of machine learning. According to Rensselaer Polytechnic Institute, whereas artificial intelligence can be helpful for the some businesses be it web programming, healthcare and industrial engineering, some kind of businesses may not worth it. As per researchers, the application of artificial intelligence or automation in businesses should be planned in a well systematic manner. Before application of any new strategies, there should be well defined management of knowledge resources. In other words, a business should be ready to replace human intelligence by the artificial intelligence which includes machine learning tools...