John

Popular social networking company Facebook is all set to introduce some new features to give users more control over their news feed. This update would mainly focus on what shows up on users’ news feed and who can comment on their posts. On Wednesday, Facebook announced these changes along with several other updates, all of which are aimed at increasing transparency on the platform and intended to build trust among Facebook users on how the platform’s algorithms work. Nick Clegg, Facebook’s VP of Global Affairs, said he had a problem with the way some people claimed that Facebook’s algorithms intended to fuel polarization and meant to manipulate the users for monetary gains. Further, Clegg said that these new features announced by Facebook are part of the company’s broader move to show people that their experience on the platform only depends on their ‘own’ relationship with Facebook’s algorithm. This is a big step taken by the social networking company as for years now, the users and ...

  As per its latest announcement, the microblogging platform Twitter is planning to roll out a “super follow” feature that allows users to charge their followers if they want to gain access to their exclusive content. Twitter said that it would be releasing this function later this year. The step comes as the social networking site is looking to broaden its horizons to discover more ways to earn profit for itself as well as its  content  creators. Currently, advertising stands out as Twitter’s primary source of revenue. On Thursday, in an investor presentation, the  social media  company revealed that this new feature would allow users to charge followers for access to additional and exclusive content which won’t be displayed to the normal followers. This exclusive material can incorporate subscriber-only deals, videos, discounts, and newsletters. People opting for this “super follow” feature would have to pay a subscription fee per month to see the exclusive co...

  The microblogging platform Twitter has brought back its “review before you tweet” prompt that encouraged users to review their tweets that can be regarded as potentially offensive or harmful for others. The platform is testing it only for iOS users for the time being. In its recent tweet, the Twitter Support team announced the relaunch of this experiment. Sometimes, in the heat of the moment, people tend to say a few things they don’t really mean and regret later. That’s why the platform has relaunched this experiment that prompts users to review their reply that is potentially offensive or harmful for other people. Adding to this statement, Twitter Support further said that if a user thinks s/he has received a prompt by mistake, they can share their feedback with the team to help the company improve this feature. Last year, in May 2020, the platform had started testing the beta version of this feature on iOS, which encouraged people to review their replies that could be viewed a...

  On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content. The Union ministers Ravi Shankar Prasad and Prakash Javadekar briefed the media, welcoming social media companies to operate and do business in India and applauding them for gathering such immense popularity and a good number of users. Moreover, they praised these platforms for empowering the average users with the power of technology. However, the ministers said that the double standards of  social media  won’t be acceptable anymore and that regulating the actions of social networking companies in India has become crucial. These companies need to obey the Constitution and laws of India. To do so, the Centre has demanded the establishment of a quick grievance redressal mechanism. Let’s take a look at the key takeaways from the media briefing. Three-Tier Grievance Redressal Mechanism: A three-tier grievance redressal mech...

  The Advertising Standards Council of India (ASCI) has issued draft guidelines for social media influencers in order to bring transparency to digital media. ASCI pointed out that today influencer advertising has become quite popular, and the majority of posts that influencers publish are promotional, yet most of them aren’t recognized as such. This type of non-disclosure is a disservice to people and is also more or less misleading. According to the new guidelines, all  social media  influencers will need to reveal whether a particular creative post (image, video, or written content) is an advertisement or not. Moreover, if there are any product placements, influencers will have to add a pre-approved disclosure label that mentions the same precisely. In addition to this, they won’t be allowed to tweak the disclosure labels and will have to stick to the permitted labels only. These new social media rules apply to all social networking platforms such as Facebook, Instagram...

  The social networking platform Twitter has launched its new voice DM feature for iOS and Android users recently. According to reports, the company has made the voice “direct messages” available in three countries as of now, including India, Brazil, and Japan. The company had announced last year that it is planning to bring audio messages to Twitter. As per Twitter India’s latest announcement, this feature, which it calls an “experiment,” will be rolled out in phases. Manish Maheshwari, the managing director of Twitter India, in a statement, said that these voice DMs are meant to provide users with a new way of expressing themselves and helping them connect through subtlety, empathy, and emotion developed by hearing a person’s voice. Similar audio message features are already available on other  social media  platforms such as Facebook, Instagram, and WhatsApp. In its latest tweet, Twitter India uploaded a video showing how this new voice DM feature works. Users can reco...

  We all know the importance of having a substantial social presence today, and this blog will discuss why running a social media audit is necessary and how you should do it. But before we dive into why and how, let’s first talk about what it is. Social media audit can be defined as a process that involves analyzing your business metrics to evaluate growth, opportunities, and steps you can take to optimize your social presence. Now that’s a fairly reasonable thing to do. In essence, a social media audit helps you find out where your business currently stands, whether or not your existing strategy is delivering the desired results, and what you should do next. The primary reason businesses run a social media audit is to find out: The total number of followers they are gaining every month viz. follower growth Whether or not followers are engaging with their content viz. engagement rate If they are earning or losing more money from their current social media strategy WHAT MAKES THESE ...