John

With the technology advancing continuously and our unbreakable bond with it, marketing has had to withstand and keep up with the progressions, especially over the last three decades. From the Sales Era witnessing the invention of the telephone, briskly followed by the emergence of TV and Marketing Department Era to the Marketing Company Era witnessing what can be probably called ‘the biggest change in marketing history’ – the first-ever personal computers were made commercially available. But what does this evolution mean for the marketing future? As per the recent reports, most marketers feel unconfident about their future and firmly believe that  digital marketing  will become crucial to their company in the next two to three years. Despite this uncertainty, when these professionals were asked what they think about their roles in the next three decades, the majority of them believe that it will certainly or most probably continue to exist in its current form. Well, unless we...

There have been some significant milestones in the evolution of advertising and content. Be it the emergence of the printing press or the massive influence of television or the era of the internet, the changes have been spectacular. With every milestone, advertising had to continuously adapt and change to befit the new mediums and a progressively shrewd audience. But there is one medium which has had the biggest impact on advertising and content more than anything else – the incredible internet! The emergence of the internet has dramatically revolutionized advertising and content most astonishingly. It has changed how the ads are broadcasted and how the customers respond to them. Traditional Advertising: Back Then Back to the days before the internet skyrocketed, advertising was done through infomercials broadcasted on radio, television, or billboards. This was the Golden Age of Advertising, as the entire movement was regarded as a massive part of society. The first-ever ...