John

Positioning is how your audience perceives your company in comparison to your competitors. Often this perception is referred to as a ”place” existing in a consumer’s mind. But the modern-day positioning ideologies extend this ”place” to your target audience’s heart as well, asserting that positioning should propel people. Powerful positioning is competitively distinct and credible, therefore sustainable and believable for the brand, stimulating growth in crucial areas of the business. You need not confuse it with a tagline. A positioning statement is meant to navigate business decisions and incorporate its purpose. However, markets are dynamic, continuously changing with new competitors, developing with consumer needs, innovations in technology, government laws, and economic circumstances, among other elements such as a worldwide pandemic. This is why it is critical for companies to reconsider their positioning right after the market shifts or they are risking being left behind. In the