John

  We all know the importance of having a substantial social presence today, and this blog will discuss why running a social media audit is necessary and how you should do it. But before we dive into why and how, let’s first talk about what it is. Social media audit can be defined as a process that involves analyzing your business metrics to evaluate growth, opportunities, and steps you can take to optimize your social presence. Now that’s a fairly reasonable thing to do. In essence, a social media audit helps you find out where your business currently stands, whether or not your existing strategy is delivering the desired results, and what you should do next. The primary reason businesses run a social media audit is to find out: The total number of followers they are gaining every month viz. follower growth Whether or not followers are engaging with their content viz. engagement rate If they are earning or losing more money from their current social media strategy WHAT MAKES THESE ...

If you are not utilizing hashtags, you are dismissing a key method of growing your social media following. Social media users have been using hashtags for years to get more likes on their posts (#sundayfunday, anyone?). Even today, these hashtags are proving useful to businesses who are looking forward to expanding their reach and followers. Since you are a beginner in this, there must be questions like ”how do I use hashtags” or ”where do I place the hashtags.” As you start developing your own strategy, you will get to know all the basics of using hashtags. The best part is you don’t have to be a social media expert to use them. Anyone can easily include them in their posts. However, some extra planning and reasoning will be required for a successful hashtag strategy to grow your influence in social media. So let’s dive into the details of hashtags to help you become well-prepared for this new social media strategy. What Are Hashtags? It is a word or phrase preceded by the h...