Instagram Introduces Its New Short-Video Feature ”Reels” In India
After the recent TikTok ban in India, Instagram has introduced its short-video feature ”Reels” in India. Users can now create short videos on Instagram, use creative filters, and add music while sharing it with everyone and not just their own followers. This feature Reels is identical to TikTok. It lets users create 15-second long videos with famous songs, trends, and challenges. Vishal Shah, VP of Product, Facebook said that the idea of this feature clicked when they realized that 45% of the total videos on the app are 15 seconds or less, and Instagram stories are not the only place where users want to share the videos. Moreover, Instagrammers wish for their videos to stick around for long and be able to reach audiences beyond their followers. This new feature will allow people to shoot short videos and add filters and songs from Instagram’s inventory and share them beyond the app. People will now be able to share Reels in feed with their followers as well as in the ”Explore” se...