John

Images play a crucial role in making sure that your content is easy to access, looks more appealing, and engages your audience well. However, apart from all these, there is one aspect where it plays an equally important role, i.e., SEO. For the starters, images provide search engines with more important contextual information. Secondly, optimized images boost your website loading speed, which in turn improves audience engagement and search engine rankings. To ensure that your brand succeeds with  SEO , you need to understand the image optimization basics. The creation and delivery of original, high-quality images in the ideal size, format, and resolution to boost user engagement is called image optimization. It also includes labeling your images correctly so that the search engine crawlers can find and read them and comprehend the page’s context. Images carry quite a lot of your total web page’s weight because they consume more bytes than any other page component. Therefore, the si...