John

  After having a jam-packed day, when you are in no mood to prepare dinner, you decide to order food online. Now you don’t just go around picking a restaurant randomly, right? The chances are that you will use Google or Yelp to check out the food menu, locations, and above all, customer reviews. After spending some time on the web scrolling through all these details, you will finally place your order knowing the meal will be appetizing because you did your research well. As human beings, we like to believe that if most people loved something, we’d enjoy it too and what’s a better way to find that if not reading customer reviews? Such situations have now become part of our daily lives. Customers often search for a local business on review websites such as Google and Yelp and select the winner depending on those star ratings and reviews. REVIEWS AND WEB EXPOSURE For decades, reviews have played a prominent part in helping customers make purchasing decisions, and this isn’t limited to...