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Facebook to Start Promotion of Groups Content In News Feeds And Web Searches

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Social media giant Facebook announced on Thursday that it would begin promoting public Facebook Groups’ content in the news feeds of users as well as in the SERPs, disregarding requests by watchdog groups to restrict the algorithmic group recommendations before the US elections coming up next month. The head of the Facebook app, Fidji Simo, said in a blog post that the corporation would start surfacing recommendations in users’ news feeds as “related discussions” from public Facebook groups alongside a post or link. These groups are basically communities built on the platform, consisting of users who share common interests, and anyone can see the posts of these public groups. Moreover, the chief also mentioned that the app would be showing public groups’ conversations outside the app, too, like in the search engine results. Although the company refused to spell out when these changes will be rolling out, they did mention that tests will begin in the US only in a minimal quantity in the...