John

  Being an  SEO  professional, if there is one word that you must have heard or used frequently, it is ‘keywords.’ Ultimately, if you know what users are searching for online, you can produce content around it to drive them to your website. A potent way to spot valuable keywords is by using Google Trends, one of the most prominent real-time data sets worldwide. This powerful tool can help you gain insights into what users are interested in or searching for online at the moment. Reportedly, the world’s largest search engine, Google, handles more than 3 billion searches every day. Taking that figure into account, you just can’t neglect this useful tool. Google Trends lets you analyze minute by minute, real-time data behind the billions of searches occurring on Google monthly. Users can go in-depth about the topics they are interested in and get an idea about how their  content writing  will perform. By now, you must have realized how beneficial this tool can be fo...

Among the regular algorithm updates that Google keeps rolling out, one thing that has remained constant for inbound marketers is the need to optimize their websites for search engines. And one of the most effective ways to do it is by conducting keyword research. Although, performing keyword research is still a necessity just like it has always been, how you do that research isn’t the same. What Is Keyword Research? Keyword Research is the process of discovering and evaluating the search phrases or words that people type into search engines to learn about relevant topics. The insights you gain from keyword research can help you build your content as well as marketing strategy since these keywords act as the base of your content. Why Is Keyword Research Important? Being in the marketing world, we often hear how dramatically  SEO  has evolved in the past ten years and how secondary keywords have become essential for our ability to rank higher for the searches audienc...