John

  With everything happening in the economy, alternative currencies have been a popular topic in recent times. A great deal of money is being printed, and cryptocurrencies such as Bitcoin and new ones such as dogecoin are coming into the limelight. So we thought of exploring how exactly Bitcoin and cryptocurrency affect  digital marketing  and how they can, in turn, impact your business. In this blog, we will discuss a few ways Bitcoin can impact digital marketing and small businesses in the future. However, before we get on to the effects, let’s first take a quick look at what Bitcoin and cryptocurrency are. WHAT IS CRYPTOCURRENCY? Cryptocurrency refers to a virtual or digital currency secured by cryptography, making it almost next to impossible to forge or double spend. Many cryptocurrencies are decentralized networks based on blockchain technology which is an open, distributed ledger that records transactions between two parties efficiently in code. To simplify things a...

Artificial intelligence is no more the future of marketing; it is pretty much at the moment. Consider all the ways AI technology has already started contributing to our everyday lives. Starting from those show recommendations on Netflix and song recommendations on Spotify to those smart replies in Gmail and the intelligent voice assistant in our smartphones. Artificial intelligence is progressively becoming a central part of numerous industries and has various use cases, particularly in marketing. All businesses, big or small, have begun using AI to some extent to upgrade their website, products, and customer experience over time. If reports are to be believed, the top-performing organizations are more than 2x likely than their peers to use AI for marketing purposes. One thing can be said for sure that artificial intelligence is much more than just another marketing jargon. If truth be told, it is a bandwagon that, as a marketer, you should undoubtedly get on. Even though AI has numero...

  On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content. The Union ministers Ravi Shankar Prasad and Prakash Javadekar briefed the media, welcoming social media companies to operate and do business in India and applauding them for gathering such immense popularity and a good number of users. Moreover, they praised these platforms for empowering the average users with the power of technology. However, the ministers said that the double standards of  social media  won’t be acceptable anymore and that regulating the actions of social networking companies in India has become crucial. These companies need to obey the Constitution and laws of India. To do so, the Centre has demanded the establishment of a quick grievance redressal mechanism. Let’s take a look at the key takeaways from the media briefing. Three-Tier Grievance Redressal Mechanism: A three-tier grievance redressal mech...

  We are all living in a fast-changing world. As the technology to show a page continues to evolve, it is the responsibility of designers to organize the content clearly on a page. But the question is – what is the best way to do that? The short answer is visual hierarchy. Visual hierarchy can be defined as the arrangement of design elements in order of their importance. A graphic element’s visual weight determines its significance in the visual hierarchy, conveying to the user’s eyes what to focus on and in what order. It helps direct the readers’ eyes to the crucial  content writing  first and then to the secondary ones. With the attention spans getting shorter and shorter, you must immediately guide the viewers’ eyes to the crucial information. From brochures to websites to apps, these six visual hierarchy principles will help you design everything while ensuring a positive experience for the users. 1. READING PATTERNS People follow the same top-to-the-bottom reading p...

  Microsoft Bing is rolling out its large-scale multilingual spelling correction models, jointly known as Speller100, globally with high accuracy and memory in 100+ languages. According to Bing, around 15% of all search queries performed by users have spelling errors, which can trigger wrong answers and substandard search results. In order to tackle this particular problem, Bing has built Speller100, which as per the company itself, is “the most comprehensive spelling correction system ever made.” After performing A/B testing, the company saw these results: The number of SERPs with no results decreased by about 30%. The number of times people had to reframe their search queries manually reduced by 5%. The number of times people clicked on Bing’s spelling suggestion rose from single digits to 67%. The number of times people clicked on anything on the page increased from single digits to 70%. Wondering how Bing achieved this? Continue reading to find out more about Speller100. REFINI...