YouTube Introduces Audio-Only Ads to Target Music & Podcast Listeners
The second largest search engine cum social media platform, YouTube has recently launched audio-only ads to match the multiple ways in which consumers engage with its platform. It has launched this new audio-based ad format to reach users who use their platform to play music and podcasts. Although audio-only ads might seem to be a bit of a misfit for a popular ‘video’ streaming platform specializing in videos, YouTube claims that today people are consuming more audio-centric content. Being the first-ever ad format that YouTube has introduced without any video component, this is uncharted waters for the company. While some businesses might be familiar with the audio ads if they have run a podcast campaign before, for a lot of YouTube advertisers, this might be the first time. The company highlights how these audio ads are the ideal fit for music channels; however, we can clearly see its immense potential to engage various audiences. So let’s see what these a...