John

  In the latest Google  SEO  office-hours hangout, Google’s John Mueller said that the total word count in a piece of content isn’t a factor that the search engine takes into account to determine its quality. A person asked Mueller if it would be useful to include more words on a web page to rank it higher in the SERPs. In essence, the main idea behind this question was that if a page is not ranking well in the search results, adding more relevant content to it might help. Let’s see what Mueller had to say about this. WILL ADDING MORE RELEVANT CONTENT HELP INCREASE RANKINGS? The person who asked Mueller this question wanted to find out if adding more relevant content would be useful in increasing a web page’s ranking. Here, the person was uncertain about what they meant by “relevant content” precisely as it can imply various things. It all comes down to if the  content  is relevant to the searcher’s intent or the readers or the keywords. There are plenty of ways...

  In the recent Google Search Central SEO hangout recorded on 19th February 2021, Google’s John Mueller has answered some questions about best  SEO  practices for news sites, especially since it relates to uploading short articles. According to Mueller, news websites need not worry too much about the length of their articles as sometimes short content is better for a given search query. During the latest Google Search Central SEO hangout, Mueller answered a question put forward by an SEO practitioner who manages a news website. She wanted to know the risks of having shorter articles regarded as thin content. Further adding to her statement, she said that she is even thinking about noindex-ing the shorter articles, which can be as short as a paragraph in length, in case this will help her website in search rankings. Now, these concerns are valid since Google is known to devaluate thin content. Moreover, Google’s Panda update is designed to minimize the prevalence of low-qu...