Key to Successful Radio Advertising
Radio advertising presents an opportunity for you to send out a clear and straightforward yet influential message to an intended group of audiences who might be interested in your offerings. You can plan and create the ad on your own with minimum efforts and then determine the radio station that serves your target market the best. If you are in luck, you may even come across a radio jockey (RJ) with a huge fan following to be personally interested in your product/service and broadcast your message on-air during their show. This will give your radio spot a bonus endorsement push. In essence, radio advertising, when done right, can boost your business dramatically. Cost of Radio Advertising Your radio advertisement cost will depend on the length of your radio spot (15, 30, 40, 60 seconds, etc.), its frequency, and time slots during which your ad runs. Typically, the radio audience is at peak during the commuting hours, meaning that morning and evening rush hours generally cost more as co...