John

Radio advertising presents an opportunity for you to send out a clear and straightforward yet influential message to an intended group of audiences who might be interested in your offerings. You can plan and create the ad on your own with minimum efforts and then determine the radio station that serves your target market the best. If you are in luck, you may even come across a radio jockey (RJ) with a huge fan following to be personally interested in your product/service and broadcast your message on-air during their show. This will give your radio spot a bonus endorsement push. In essence, radio advertising, when done right, can boost your business dramatically. Cost of Radio Advertising Your radio advertisement cost will depend on the length of your radio spot (15, 30, 40, 60 seconds, etc.), its frequency, and time slots during which your ad runs. Typically, the radio audience is at peak during the commuting hours, meaning that morning and evening rush hours generally cost more as co...

With the technology advancing continuously and our unbreakable bond with it, marketing has had to withstand and keep up with the progressions, especially over the last three decades. From the Sales Era witnessing the invention of the telephone, briskly followed by the emergence of TV and Marketing Department Era to the Marketing Company Era witnessing what can be probably called ‘the biggest change in marketing history’ – the first-ever personal computers were made commercially available. But what does this evolution mean for the marketing future? As per the recent reports, most marketers feel unconfident about their future and firmly believe that  digital marketing  will become crucial to their company in the next two to three years. Despite this uncertainty, when these professionals were asked what they think about their roles in the next three decades, the majority of them believe that it will certainly or most probably continue to exist in its current form. Well, unless we...

There have been some significant milestones in the evolution of advertising and content. Be it the emergence of the printing press or the massive influence of television or the era of the internet, the changes have been spectacular. With every milestone, advertising had to continuously adapt and change to befit the new mediums and a progressively shrewd audience. But there is one medium which has had the biggest impact on advertising and content more than anything else – the incredible internet! The emergence of the internet has dramatically revolutionized advertising and content most astonishingly. It has changed how the ads are broadcasted and how the customers respond to them. Traditional Advertising: Back Then Back to the days before the internet skyrocketed, advertising was done through infomercials broadcasted on radio, television, or billboards. This was the Golden Age of Advertising, as the entire movement was regarded as a massive part of society. The first-ever ...

As consumers are settling into their new lives at home, consumption habits are changing drastically across digital mediums. Typically during crises like these, viewers are compelled to stick to their televisions for the latest news updates. However, this time there was a decline in live TV viewers. More and more people have started switching to mobile phones to stay connected. They are receiving information via social media, podcasts, and radio. Now that is pretty much a big change. CHOICE OF GENRE REFLECTS THE ATTITUDE OF LISTENERS Podcast downloads have increased dramatically, in particular. In the mid of March, the industry witnessed the highest number of podcast downloads within a five days period. Shifting categories, listeners are now spending more time with news programs, leading to an increase in downloads by 30%. Typically podcast listening occurred during the commuting hours, whereas now it is occurring throughout the day. Moreover, we are observing content fo...