John

Monthly SEO reports provide a channel for informing the clients, displaying the return on investment, and leading the conversion for upsells. These are the only way to keep your clients informed about the work you have been doing for them, and therefore, these reports are a crucial part of any  SEO  strategy. Even though SEO reports are vital in numerous ways, they are generally reduced to mediocre PDF templates with a general message forwarded to clients every month. If this sounds anything like your own SEO reporting approach, you are literally passing up on many significant opportunities to retain your clients and upsell with cautiously built storytelling strategies. Good SEO reporting makes a huge difference when it comes to building trust with your clients. Effective customer service and results are the bread and butter of every  digital marketing  agency, and SEO reports help us distinguish ourselves from the competition and build long-term relationships with o...

Go back in time and recall this morning – do you remember that ad banner embellishing the news website you saw while you were headed to work? Or do you recall which brand’s commercial aired while you were tuned in to a radio? Or which company’s ad played while you were waiting for your video to load? It is highly likely that you will struggle to identify the advertiser.  Even the marketing professionals barely give any heed to these messages, so how can we expect an average fella to do so? That’s where something changed – storytelling found its way in  digital marketing  and turned the world upside down.  Gone are the days when digital marketing was all about focusing on peppering the audience with the same message time and time again until their catchphrases were drilled into their heads. Instead, marketers are now striving to offer exceptional customer experience, getting the audience to search for them, looking forward to seeing their recent creations. The Basics ...