John

Data analysis is the most important for getting results in  digital marketing . However, misinterpretation of data insights from analytics tools can mislead the digital strategy. Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data or reaching wrong conclusions. Here is the list of Common mistakes digital marketers make when analyzing data: Ignoring micro-conversions : Traffic on your platform converts through micro and macro conversions. Interactions like newsletter sign-ups, video view, time on site, bounce rate reduction, etc., are called micro-conversions.  Macro-conversion includes activities like an e-commerce transaction or a lead form fill. For marketers, macro conversions are the actual goal, and therefore they pay attention to macro conversions. However, the key to successful macro-conversion is micro-conversions. Improving micro-conversion can improv...

  Who are nano-influencers? Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche. These are everyday people like neighbors, friends, and your cousin who is into watches. You may be a nano-influencer if you have 1000 influencers and a point of view with which people like.  Today brands are collaborating with these nano-influencers to market their brand.  You must be wondering why a brand would want to include nano-influencers in their marketing campaign when they don’t have massive followership like celebrities? Reasons why brands collaborate with nano-influencers: Trust and Engagement: Nano-influencers do not have a good reach, but they compensate for that with the trust, intimacy and engagement that they have built with their followers. To better understand and look at it this way, people tend to take advice to make purchase decisions. In such a scenario, if you get a product recommendation from someone you trust...

  Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes. Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want to understand and trust the tools we use. One way to build trust in automation and confidently utilize these tools is to zero in on Input, Output, and Results. More importantly to focus on leveraging automation consciously and on purpose – matching desired results to automation features. Integrating intent with powerful automation and intelligent human input will result in the secret sauce that will help you and your campaigns thrive! SEM RESULTS While goals and KPIs are excellent and crucial for ma...

As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse. For example, the clients think that if they leave comments in places where their online reputation isn’t up to the mark, it could turn more eyes towards them or that if they start addressing their customers’ complaints head-on, it will result in more complaints flooding in. Improving and maintaining an online reputation needs a special skill set. Nevertheless, most  digital marketing  agencies can agree that many of their potential clients don’t “really” understand what online reputation management means. It does not involve wickedly playing the system to remove genuine criticisms of a brand from the web. Likewise, in the same way, it isn’t whining, grumbling, or anything else with a resentful, defensive, or authorized overtone. To tell the truth, ...

  After having a jam-packed day, when you are in no mood to prepare dinner, you decide to order food online. Now you don’t just go around picking a restaurant randomly, right? The chances are that you will use Google or Yelp to check out the food menu, locations, and above all, customer reviews. After spending some time on the web scrolling through all these details, you will finally place your order knowing the meal will be appetizing because you did your research well. As human beings, we like to believe that if most people loved something, we’d enjoy it too and what’s a better way to find that if not reading customer reviews? Such situations have now become part of our daily lives. Customers often search for a local business on review websites such as Google and Yelp and select the winner depending on those star ratings and reviews. REVIEWS AND WEB EXPOSURE For decades, reviews have played a prominent part in helping customers make purchasing decisions, and this isn’t limited to...

  PPC advertising plays a crucial role in digital marketing. There are specific strategies that advertisers can employ to maximize their ROI from pay-per-click advertising. Time and time again, it has proved to be an incredibly effective method of driving target customers to websites, blogs, or sales pages. Marketers can choose the best  PPC  advertising platform among Google Ads, Facebook Ads, and Bing Ads for their business. Nevertheless, the majority of digital marketers favor Google Ads over other alternatives for their PPC strategy as it shows up their ads on Google search results pages. This blog will discuss everything starting from PPC advertising benefits to the must-haves for PPC campaigns, elements you should include in your ads, and ways to optimize your Google ads PPC strategy. So, without wasting any time, let’s dig in! ADVANTAGES OF GOOGLE ADWORDS PPC ADVERTISING Even though PPC advertising will cost you some money, it does come with its fair share of excep...