Google Does Not Consider Word Count as a Content Quality Factor
In the latest Google SEO office-hours hangout, Google’s John Mueller said that the total word count in a piece of content isn’t a factor that the search engine takes into account to determine its quality. A person asked Mueller if it would be useful to include more words on a web page to rank it higher in the SERPs. In essence, the main idea behind this question was that if a page is not ranking well in the search results, adding more relevant content to it might help. Let’s see what Mueller had to say about this. WILL ADDING MORE RELEVANT CONTENT HELP INCREASE RANKINGS? The person who asked Mueller this question wanted to find out if adding more relevant content would be useful in increasing a web page’s ranking. Here, the person was uncertain about what they meant by “relevant content” precisely as it can imply various things. It all comes down to if the content is relevant to the searcher’s intent or the readers or the keywords. There are plenty of ways...